More Consumers Using Brick-and-Mortars as Research for Online Purchases.

Nearly half of consumers who have shopped online in the last six months checked out the product in a local retail store before making the purchase through an e-tailer, reports market research firm ClickIQ. Walmart and Target were noted as some of the most frequent retailers consumers visited to conduct research. Price was the number one reason why consumers said they made the purchases online. Other factors include no delivery charges, variety of products and no sales tax.