Moms Go Online for Deals

A poll from Experian Marketing Services reports about half of U.S. moms say they are going online for their shopping more than ever before. More than four in 10 state they use the Internet to find better deals. Similarly, a poll from Arbitron and Edison Research found that parents are 14 percent more likely than the rest of the general population to use daily-deal websites such as Zulily and LivingSocial. Moms were the biggest users of the quick deal sites, at 25 percent.