Mind Candy’s Poppet Stands Out From the Group

Poppet, the most popular Moshi Monsters character with girls, is now an individual brand. Mind Candy, makers of Moshi Monsters, teamed up with boutique stores Claire’s and Accessorize to develop products for girls ages 6 to 10 featuring the fashionista Moshi Monster, which will launch on November 18 and 19. Items include pens, notebooks, pencil cases and lockable journals. “Poppet is extremely popular with our girl fan base and following their feedback, we decided to make her a hero character,” says Darran Garnham, chief business development officer at Mind Candy. “She is synonymous with fashion and has a love of dressing up and so our partnerships with Accessorize and Claire’s were natural choices.”