Mattel Reveals New Barbie Line

Mattel has teamed up with Stardoll, an online fashion and gaming community, to create a Stardoll by Barbie line of collectible fashion dolls, which will hit shelves this month. The initial line of eight fashion dolls mirror signature poses from the website and feature rooted eyelashes and unique face and body shapes. Another five dolls will be released this spring.

Said Stephanie Cota, SVP of world marketing, Barbie and girls for Mattel, in a press release: “This partnership represents two of the world’s largest girls’ brands uniting to create the ultimate fashion play experience. We look forward to inviting the Stardoll community into the three-dimensional world of Barbie with new signature dolls fashions.”