Mattel Celebrates Fisher-Price’s 90-Year Legacy with Virtual Toy Museum

Fisher-Price’s virtual toy museum

With the holiday season upon us, Mattel’s Fisher-Price is looking to reach consumers with a virtual experience that offers a nostalgic experience for multiple generations.

In honor of the brand’s anniversary year,  the “Fisher-Price Toy Museum,” a virtual museum hosted on Instagram, will feature more than 90 different exhibits organized by decade, enabling visitors to easily locate the vintage toys from their childhood.

“The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price,” says Chuck Scothon, senior vice president and global head of Infant and Preschool at Mattel. “The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments.”

The collection will include a variety of classic products creatively presented by artist, set designer and photographer Leila Fakouri, who focused on keeping the toys as the star of each environment while incorporating dimension and texture to create an authentic museum feel.

Accompanying the museum is a gift shop offering 16 products that celebrate the brand’s timeless toys. Gift shop items, which will be available in limited quantities, include apparel, accessories and housewares featuring vintage imagery from iconic products including Little People figures, Doctor Doodle and the Space Blazer, among others.

Consumers can experience the Fisher-Price Toy Museum by following @fisherprice.toymuseum on Instagram.