Material Girl Ventures into Canadian Territory

Just in time for last-minute Christmas shopping, Madonna and Iconix Brand Group’s line of juniors’ apparel, Material Girl, arrives in Canadian stores. Retailer Hudson’s Bay Company partnered with the brand to sign a direct-to-retail deal that will see the partial line arrive in 91 Bay stores across the country. Tops, dresses, jacket, denim, footwear and handbags will be the first items on the racks. Canada is the first country outside the U.S. to carry the brand. In the U.S., the line is exclusively available at Macy’s.