Macy’s Launches a Holiday Social Media Campaign

Macy’s latest mobile campaign encourages customers to believe. Through Dec. 7, customers can post a photo or video of themselves mailing a letter to Santa from inside a Macy’s store using the hashtag #MacysBelieve. Participants will have a chance to win a spot in a Macy’s television commercial. The social media campaign is orchestrated as a way to connect brick-and-mortar experiences with Macy’s online sector of business.