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Lululemon Expands Reach to Tween

Premium Canadian yoga apparel brand Lululemon Athletica is testing a line called Ivivva for tween girls ages 6 to 14. The line has been available in select Canadian cities and is now being shown in Seattle, Boston, Los Angeles, Chicago and New York showrooms. Ivivva apparel is geared towards girls who participate in gymnastics, dance, […]

Premium Canadian yoga apparel brand Lululemon Athletica is testing a line called Ivivva for tween girls ages 6 to 14. The line has been available in select Canadian cities and is now being shown in Seattle, Boston, Los Angeles, Chicago and New York showrooms. Ivivva apparel is geared towards girls who participate in gymnastics, dance, figure skating, soccer, field hockey and track and is comprised of hoodies, leggings, cropped spandex and accessories.

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