L’Oreal Buys Cadum Baby Care Brand in a Deal Worth More Than $200 Million

L’Oreal has purchased baby products company Cadum to reach more customers in its domestic market, the French beauty giant announced on Thursday. Terms of the deal were not disclosed, but according to industry reports, the acquisition cost an estimated $264.5 million. Cadum will be added to L’Oreal France’s Consumer Products Division, which includes the L’Oreal Paris, Garnier-Gemey-Maybelline and LaScad business units.