Lil’panda Signs a Slew of Licensing Deals

Tween fashion brand Lil’panda has signed a handful of licensees – the first for the brand – that are slated to hit shelves next spring. The collections include: greeting cards from American Greetings; headwear, gloves, scarves, sweatshirts, bags, wallets, coin purses, hosiery, audio accessories and lanyards from Bioworld Merchandising; girls’ sportswear by Evy of California; plush from Gund; and juniors’ and girls’ tops by Leigh of California.

“We have been very selective to ensure that our partners understand and embrace the mission of Lil’panda and also have the ability to deliver great products and get placement at the right accounts,” explains Stephen Gross, creator of Lil’panda. “Based on the brand’s performance at specialty retail over the past two years, as well as the extensive focus group testing we have conducted and continue to do in order to best prepare the brand for its expansion via licensing, we are extremely confident in the brand’s continued success.”