Light Bright

Does your store selection need a jolt? Meet Dedo Kids, a neon-hued new line for girls in sizes 2T to 6X. Inspired by the bright lights of music festivals, the brand’s Spring ’15 collection pops with hot pink, lime green and highlighter yellow on an array of everyday basics, including tiered skirts, tanks, tees, leggings, shorts, ruffled-trim blouses and sleeveless hoodies. Full of fun details, like pom poms, hints of cheetah print and quirky graphics, like photorealistic ferris wheels and zebras in feathered headdresses, the collection even offers dressier options for little rockers, including dresses decked out with lace and layered tulle. Wholesale prices range from $15 to $30, but Dedo Kids Owner Asma Iqbal assures that a portion of the proceeds will go to a good cause: She’s currently in talks to partner with several children’s nonprofits. After all, she adds, the word dedo means “to give” in the Urdu and Hindi languages–and it’s a sentiment she takes to heart. Contact ruby@dedokids.com for more information. —Lauren Fusilier