Licensing Veteran Knepfer Opens Licensing Agency

Tamra Knepfer announced the opening of TK Brand Group in New York City last week. Knepfer, who formerly worked in licensing and brand management at Chorion and Rodale, respectively, will specialize in entertainment and character licensing properties and brand marketing services.

The agency offers brand management services, specializing in licensing and brand marketing, for entertainment and character properties, corporate brands and fashion, art and lifestyle programs. So far, TK Brand Group’s clients include Sqwishland, Tavistock Group, American Greetings Properties and the preschool television network Sprout.