Licensing Moves: BBC Worldwide, Sanrio

Executive appointments impacting the children’s business.

~ BBC Worldwide has named Carla Peyton its senior vice president of licensed consumer products for the Americas. Previously, she was the senior vice president of licensing for Equity Management Inc. She will work out of the New York office.

~ Sanrio Inc. has expanded its senior management team with three new executive appointments. Jill Koch has been promoted to vice president of brand management and marketing; Cindy Elfenbein has been named executive director of retail business development; and Linh Forse has been promoted to senior licensing manager. All will be based in the company’s headquarters in Torrance, Calif.