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Earnshaw's Webdesk • Mar 2, 2009

Licensing Expo Management Assures Show Health

As the Licensing International Expo inches closer to its first edition in Las Vegas, Georgiann DeCenzo , executive vice president of Advanstar Global Licensing Group, which manages the show, issued a statement assuring participants of the show’s health in light of the troubled economy. DeCenzo said that while some exhibitors have reduced the scale of […]

As the Licensing International Expo inches closer to its first edition in Las Vegas, Georgiann DeCenzo

, executive vice president of Advanstar Global Licensing Group, which manages the show, issued a statement assuring participants of the show’s health in light of the troubled economy.

DeCenzo said that while some exhibitors have reduced the scale of their booths, no major exhibitors have pulled out of the show, and currently the square-footage at the Mandalay Bay Convention Center is equivalent to that of the last New York show. Management is predicting that roughly 15 percent of the show floor will consist of exhibitors new to the trade show.

In addition, Advanstar is spending three times as much this year on efforts to drive attendance, focusing on 82 countries and developing targeted VIP programs. Show management is also meeting one-on-one with exhibitors to help them reduce their load-in costs.

The next Licensing International Expo will take place June 2-4. Visit www.licensingexpo.com.

March 2009 Earnshaws

In This Issue:
Global influences drive European fashion for fall
Manufacturers build in special features to boost sell through
Russian themes color specialty fashion this season
Plus: Little Steps Fall ’09—fall shoe trends, emerging categories and a Q&A with BBC’s Bob Campbell

Coming Next Month:
Eco battles the economy—which categories will fare best
Earnshaw’s investigates the T-shirt market
Lifestyle brands rule the fashion pages
Plus: The best new baby shower gifts under $50

 

CARA

Retail Math Seminar
Join C.A.R.A. for its second retail math seminar, held at ENK’s Children’s Club show in the Jacob Javits Center in New York on March 9. The seminar is designed to help retailers develop buying plans, calculate open-to-buy, determine markups and markdowns, and figure out net profit. The panelists will include:

Vincent Quan
In addition to being a professor at New York’s Fashion Institute of Technology, Vincent has conducted similar seminars for clients like Tahari and Vera Wang. His background also includes tenure as vice president of retail and manufacturing planning and inventory control.

Herbert Winkler
Herb is CEO of SCORE in New York, which provides free professional counseling, guidance and information to help America’s small businesses succeed. He also has a combined 35 years in the children’s wear industry, including both retail and wholesale.

Vincent will take the lead on providing the formulas and common sense tools retailers need to run a profitable business, while Herb will address some of the common mistakes retailers make. RSVP at CaraToday.com/events.

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