Licensing Exec Moves: Cookie Jar, The Hub

Need-to-know industry appointments and promotions.

~ Michael Berreth has been promoted to vice president of marketing at Cookie Jar Entertainment and will now lead global marketing campaigns and promotional programs. Berreth has handled brands and marketing campaigns for the company, including the 2009 worldwide relaunch of Strawberry Shortcake, and previously worked in management at Disney, Universal Studios, Nestlé and Kellogg’s. Visit www.thecookiejarcompany.com.

~ The Hub, a new multiplatform children’s network from Discovery Communications and Hasbro scheduled to launch this fall, recently made six senior management hires, including Jordan Beck (formerly of ReelzChannel) as vice president of creative services and on-air promotions, and Greg Heanue (previously with Cartoon Network) as vice president of marketing and promotions. For more, visit www.hubworld.com.