Licensing Deals for Strawberry Shortcake

American Greetings Properties has announced several new licensing partners for the lovable Strawberry Shortcake. Koba Entertainment will create a new show that is set to tour the U.S. and Canada beginning in January; Newco will produce furniture based off of the character; Penguin will expand to include e-books; and Fruit of the Loom will develop a line of undershirts and underwear for girls and toddlers. Several international licensors will be creating product for China, Germany, Italy, the UK, and in Eastern Europe and Turkey.