Children’s footwear importer Josmo Shoes of West New York, N.J., was recognized at Laura Ashley Inc.’s recent annual meeting as a top sales performer for the brand in 2008. “For the second year in a row, Josmo Shoes has exceeded expectations by increasing sales among independent retailers,” a Laura Ashley Inc. spokesperson said. “Adding new […]
Children’s footwear importer Josmo Shoes of West New York, N.J., was recognized at Laura Ashley Inc.’s recent annual meeting as a top sales performer for the brand in 2008. “For the second year in a row, Josmo Shoes has exceeded expectations by increasing sales among independent retailers,” a Laura Ashley Inc. spokesperson said. “Adding new stores and extending the Laura Ashley collection, Josmo outperformed [its] budget by 507 percent. Their commitment to the brand along with a fashionable selection of quality products has given Josmo a winning recipe for success.”
The licensed line started with a basic line of six SKUs but has since grown into a complete line spanning girls’ sandals, boots, and school and dress shoes. “The brand has allowed us to break into a more upscale, brand-conscious market with stores that have a client base who look for a name they can trust,” Josmo principal Sam Esquenazi said.
Josmo is targeting the line at boutiques, higher-end department stores and larger online retailers. “We feel that this is a name with staying power that’s already known in the market,” Esquenazi added. “Our product adds the brand factor without the break-the-bank prices. Parents can still feel comfortable purchasing a brand they trust without paying through the nose for it.” Visit www.josmo.com.
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