Largest Toy Show in Western Hemisphere Opens Saturday

The 117^th annual Toy Fair New York will open its doors on this Saturday, Feb. 22 for a four-day run. Equivalent in size to nearly eight football fields, the trade show will be jam-packed with thousands of the hottest products spanning viral trends and digital brands to kid-powered playthings that encourage learning and creativity.

What’s more, Shaquille O’Neal will be there to help cut the ribbon at Toy Fair’s opening ceremony at 9 a.m on Saturday. The celeb will also being unveiling the latest Tonka toys at Basic Fun!’s booth after the ceremony.

Spokespeople will be on-site throughout the show to provide insights on toy trends, industry data and economic outlooks. For more information, visit ToyFairNY.com.