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Earnshaw's Webdesk • Mar 6, 2009

Kidrobot Hires Marketing Exec

New York-based Kidrobot, a creator and retailer of toys, apparel and accessories, has appointed Rob Felton as vice president of marketing. He will develop a unified marketing objective for the brand and its apparel and toy lines as well as found entertainment and multimedia initiatives with W!ldbrain, an entertainment company and Kidrobot’s majority investor. Felton […]

New York-based Kidrobot, a creator and retailer of toys, apparel and accessories, has appointed Rob Felton as vice president of marketing. He will develop a unified marketing objective for the brand and its apparel and toy lines as well as found entertainment and multimedia initiatives with W!ldbrain, an entertainment company and Kidrobot’s majority investor.

Felton is the first new hire by Kidrobot CEO Diego Marchioni, who stepped into that position earlier this year. Visit www.kidrobot.com.

March 2009 Earnshaws

In This Issue:
Global influences drive European fashion for fall
Manufacturers build in special features to boost sell through
Russian themes color specialty fashion this season
Plus: Little Steps Fall ’09—fall shoe trends, emerging categories and a Q&A with BBC’s Bob Campbell

Coming Next Month:
Eco battles the economy—which categories will fare best
Earnshaw’s investigates the T-shirt market
Lifestyle brands rule the fashion pages
Plus: The best new baby shower gifts under $50

 

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