Keeping Up With Kardashian Kids

Monday, April 13th saw the launch of Kardashian Kids at Nordstrom. The brand, once sold exclusively at Babies R Us, offers items for boys sizes newborn to 24 months and girls in sizes newborn to 5T. With a retail price range between $25 and $35, the collection will remain at value prices, while opening up to a higher end marketplace. Earnshaw’s had the opportunity to chat with Khloé Kardashian about the new summer and fall styles.

What is the overall aesthetic of the Kardashian Kids line?
I think that Kourtney and Kim have such fashionable kids and we just really wanted to incorporate some of their everyday style in great everyday staple pieces. We also wanted to keep things really fun by adding in special items like cute tutu skirts and edgy camo pants.

You and your sisters each bring a different style to the table. Can you speak to how they are represented in the collection and how they all work together to form a cohesive line?
I think our styles have evolved so much over time. Kim, especially, has evolved style-wise and I think you really see that in the boys’ line. There are some pieces there that are more neutral, simple and clean—we feel that gives them more longevity. I personally love to see overly girly pieces on my little nieces and so we’ve kept some of those kinds of items in there. The boho pieces are more of Kourtney’s style. So you definitely see each of our influences across the line, but they all work together.

What are some of the key design elements?
I love the jumpsuits and rompers for little girls—they’re super cute. We’re doing harem pants for both boys and girls; they low waist and crotch look really cute on the kids and are still very fashion-y. The prints are fun and fresh. The little details are also really special and well-thought out—from buttons to zippers.

How does the line appeal to moms?
We test the fabrics so much to make sure they’re safe for sensitive skin. Kourtney’s son Mason is sensitive to fabrics and she puts everything to the test.

Another great thing is the price. The pieces are fun and they’re super affordable. So, if you want to try a trend you can grab a piece and if you end up hating it, it isn’t the end of the world. And the pieces are basic enough that you can do a mommy and me style with them!

Why do you think  Nordstrom is a good fit for the brand?
One, it’s Nordstrom. [laughs] It ships to so many different countries and I love that it ships for free domestic. I think they have a great customer experience relationship and we value that.

Do you think it’ll branch out to boutiques and independents some day?
I would hope so—that would be the ideal. We’re really in heaven right now that we’re in Nordstrom and that we’re getting bigger and bigger. But we love boutiques, too. We started with Smooch [Children’s Boutique] and it would be coming full circle.