Juvenile Product Sales Increase

Despite a declining birth rate, the Juvenile Products Manufacturers Association (JPMA) reports an increase in juvenile product sales. The U.S. market racked up approximately $2.8 billion in manufacturing sales of juvenile products in 2011—up from $2.7 billion the previous year. Over half of the purchases were made at a mass merchant, while independent retailers accounted for six percent of the sales. The most popular items included high chairs and other feeding products.