Global brand management and brand licensing firm Joester Loria landed a deal with Eric Carle to represent The World of Eric Carle licensing program. With plans to expand the program—which includes Carle’s The Very Hungry Caterpillar—in the U.S., the U.K., Australia, Europe and Japan, Joester Loria will focus on key merchandising categories such […]
Global brand management and brand licensing firm Joester Loria landed a deal with Eric Carle to represent The World of Eric Carle licensing program.
With plans to expand the program—which includes Carle’s The Very Hungry Caterpillar—in the U.S., the U.K., Australia, Europe and Japan, Joester Loria will focus on key merchandising categories such as infant and toddler toys, apparel, and teacher’s materials and supplies.
“Eric’s vibrant and distinctive graphic style is timeless and instantly recognizable by tens of millions of consumers worldwide,” said Debra Joester, president and CEO of the Joester Loria Group. “We look forward to working with the Eric Carle Studio to develop a dynamic global consumer products program focused on beautiful, quality products that will delight his many fans.”
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