JELC Appointed Licensing Agent for The Froobles

The preschool book property has a new licensing agent-JELC. The licensor and the developer of the brand, Top That! Publishing, intend to extend the fruit and vegetable characters’ stories beyond storybooks to other categories, including apparel, toys, games, arts and crafts, electronic learning, food and drink, toiletries, decor, greetings, partyware, bedding, luggage and dress up and role play. An app for iOS and Android is currently available featuring The Froobles and an outdoor play equipment line from Playtec is set to come out in March 2013. Dan Graham, editorial director at Top That! Publishing, says they are delighted to have JELC as their worldwide licensing agent. “Following a successful storybook and app launch at the Frankfurt Book Fair, the brand is quickly gaining recognition in sectors outside our traditional print and digital business channels,” he says.