JCPenney Promotes Merchandising Execs

Plano, Texas-based JCPenney recently promoted three members of its senior merchandising team. Jeffrey Allison, Steven Lawrence and Elizabeth Sweney have all been advanced to the roles of executive vice president and senior general merchandise manager. Lawrence will be leading the children’s merchandising division.

“JCPenney’s senior merchandising team is made up of highly skilled, seasoned executives with a clear understanding of what our customers want and how best to respond to that demand with merchandise that reflects exciting style and the combination of quality and affordable pricing that is our hallmark,” stated Myron Ullman, JCPenney chairman and CEO. “We have a terrific pipeline of talented people and I am delighted to continue to lead this world class team in the coming years.” Visit www.jcpenney.com.

In the Nov/Dec issue: Tips for boosting bedding sales The 2010 trade show preview Profiles of the 2009 Earnie winners Plus: Color makes a splash in the specialty sportswear category Coming In January: Present Principles: The rules for stocking gift items Head of the Class: School uniforms keep pace with fashion Major Step: Tips for selling department stores Winter Wear: The new look in outerwear