JCPenney Partners with Tween Favorite Stardoll.com

JCPenney is partnering with Stardoll.com, one of the world’s largest online communities for teen and tween girls, to create an exclusive Stardoll brand of clothing and accessories. The collection, which features a mix of trendy apparel and accessories for girls’ sizes 7-16, will launch just in time for the 2011 back-to-school season at 300 JCPenney stores and jcp.com. The line will retail from $11.99 to $23.99 and feature a candy-colored array of tops and bottoms adorned with girly embellishments, such as sparkling glitter and 3-D appliqués.

“Given the enormous popularity of Stardoll, which has over 90 million members around the world, bringing the Stardoll brand to life presents an exceptional opportunity to reinforce JCPenney as the first-choice style destination for tween girls,” stated Clark McNaught, senior vice president and general merchandising manager for JCPenney’s children’s division. “Beyond that, this innovative collaboration will allow us to continually improve this new brand, by observing and reacting to the style trends that resonate with the Stardoll community.”