J.C. Penney Opens On Facebook

J.C. Penney added a full-fledged online store to its Facebook page, allowing users to select merchandise and complete transactions without having to leave the social networking site. Facebook users can also ‘like’ products and click a ‘share’ tab that posts products to personal pages. The integrated store is part of the Plano, Texas-based retailer’s plan to engage customers and 1.3 million Facebook friends with their brand.