J.C. Penney Links With Social Media Site Stardoll

J.C. Penney is bringing Stardoll’s Pretty n’ Love line to the tween market. The line is based on Stardoll, a Stockholm-based social media site where girls can dress up and personalize avatars. Geared towards 8-to-12-year old girls, the designs are inspired by fashions found on the site, but made more age appropriate. The collection, which is in stores now and comes with a tag that directs consumers to the Stardoll site, includes tutus, leggings and T-shirts and will retail between $20 and $40. A second wave of designs will be available in October.