Infantino Debuts New Branding, Packaging

Infantino–a manufacturer of toys, carriers and infant products–has updated its product packaging to emphasize its brand positioning to consumers and retailers. All new products will bear the company’s tagline, “We love babies, we adore kids and we admire moms,” expressing Infantino’s commitment to providing moms with top-notch products.

The company has also evolved its branding via an updated logo, a fresh color palette, and messaging that states “Designed with love in California.” Some items will be packaged in unconventional ways—such as a “wine box”-shaped carton for baby carriers and oversized hanging cards to display small toys. The company believes these changes will offer a softer, more modern look that will standout on retail shelves.

“We’ve been listening closely to moms and we’re hearing loud and clear that shopping isn’t fun anymore,” noted Colette Cosky, Infantino’s senior brand manager. “The purchase goes far beyond the product itself, and we are committed to making it a memorable experience both in terms of the products we sell and how we present them to moms.” Visit www.infantino.com.