Huggies Partners with Baby Genius

Baby Genius and Huggies are teaming up to offer rewards to customers. Parents who join the Huggies Enjoy the Ride Rewards program will gain points when they purchase Huggies diapers, which can be exchanged for Baby Genius sippy cups, toys, CDs and DVDs. “We are thrilled to be working on a national rewards program, which brings together the enduring Huggies brand and our flagship Baby Genius brand, to build awareness among the millions of moms seeking quality products for their children,” says Larry Balaban, CCO of Genius Brands International. “Genius Brands and Kimberly-Clark and like-minded companies that provide wonderful products for children and their parents, and we are proud to be participating in Kimberly-Clark’s highly effective rewards program.”