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Earnshaw's Webdesk • Mar 6, 2009

HIT Entertainment Launches Movie Division

New York-based HIT Entertainment, a children’s entertainment producer and rights owner, last week revealed the launch of HIT Movies. The new business division is dedicated to making family-oriented movies based on HIT’s library of iconic children’s properties as well as identifying and developing new stories and characters for future HIT family movies. The launch marks […]

New York-based HIT Entertainment, a children’s entertainment producer and rights owner, last week revealed the launch of HIT Movies. The new business division is dedicated to making family-oriented movies based on HIT’s library of iconic children’s

properties as well as identifying and developing new stories and characters for future HIT family movies.

The launch marks an effort to expand the reach of HIT Entertainment properties across a variety of entertainment platforms, and to use films as a means to introduce new HIT stories and characters to a family audience. Industry veteran Julia Pistor, most recently Nickelodeon’s executive vice president of movies, has been tapped to lead the division.

HIT Movies’ initial focus will be on developing family film franchises around HITS’s top properties, including Thomas & Friends, Bob the Builder, Angelina Ballerina and Rainbow Magic. The company is teaming with United Talent Agency to create new entertainment opportunities as well as brand extensions in various categories, such as toys, books, live events and more. Visit www.hitentertainment.com.

March 2009 Earnshaws

In This Issue:
Global influences drive European fashion for fall
Manufacturers build in special features to boost sell through
Russian themes color specialty fashion this season
Plus: Little Steps Fall ’09—fall shoe trends, emerging categories and a Q&A with BBC’s Bob Campbell

Coming Next Month:
Eco battles the economy—which categories will fare best
Earnshaw’s investigates the T-shirt market
Lifestyle brands rule the fashion pages
Plus: The best new baby shower gifts under $50

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