Hasbro Signs New Licensing Partners

Last week the game company announced new licensors in various countries for brands such as My Little Pony, Transformers, Littlest Pet Shop, G.I. Joe and Nerf. Licensed products will begin their debut this fall season continuing into next year. U.S. licensing partners for Hasbro include: apparel from Goodie Two Sleeves featuring Littlest Pet Shop, Monopoly, Mr. Potato Head, G.I. Joe, My Little Pony and Scrabble; Gertmanian rugs based on Candy Land, My Little Pony, Rescue Bots, Tonka and Transformers; jewelry line Salesone International with pieces centered on Transformers, Monopoly, Scrabble and My Little Pony; Mighty Fine apparel focusing on Monopoly, Littlest Pet Shop, Jem, Furby, Nerf, My Little Pony, Candy Land and Transformers; eyewear from Pan Oceanic featuring G.I. Joe, Nerf, Transformers, Furby and more; Church & Dwight “My Little Pony Friendship is Magic” oral care items; and Nerf clothing from Hybrid Apparel.