Haddad Brands Taps Goldbug for Levi’s Accessories

Through an agreement with Levi’s licensee Haddad Brands, children’s accessory company Goldbug, Inc., will produce and distribute Levis-branded accessories. The venture will be managed by Goldbug subsidiary GoFish with product hitting stores next fall.

“We are thrilled to be working with Haddad and Levi’s to develop and distribute exciting new infant and children’s accessories,” said Goldbug president, Katherine Gold. “Haddad is internationally recognized as one of the leading brand managers and distributors in the world, and as everyone knows, Levi’s is an iconic global brand that has become synonymous with innovative styling and enduring quality. “

Jack Haddad, president of Haddad Brands, continued: “As we were looking to expand the Levi’s brand to include socks and other accessories within all kids departments, we wanted to ensure that we found a partner with a reputation for delivering the type of quality products people associate with the Levi’s brand. In that regard, Goldbug is the perfect fit. They make great products and their forty year history in the infant market is exactly the type of platform needed to move the Levi’s brand into that category.”

Contact Goldbug at (303) 371-2535 or visit www.goldbuginc.com.