Gilt Launches Activity-Based Loyalty Program

Flash sales site Gilt is launching the Gilt Insider Program, offering Gilt members the opportunity to earn points for free by interacting with the site. Activities such as making purchases, referring friends and visiting online sales earn members’ points they can redeem for benefits such as access to early sales, exclusive discounts, free shipping and invites to special events. Gilt is adding some gaming features to the program, such as offering three program tiers, with customers gaining added perks like waitlist priority and a dedicated customer service line as they earn more points and move up to higher tiers.