Gilt Announces Facebook E-tail Store and Partnership with Nickelodeon

Daily deal website Gilt Groupe announced the launch of its Facebook store on Monday. The online shop will offer products and partnerships unique to Facebook, as well as allow Facebook users to shop select sales before they are available on Gilt’s main site. “We’re excited to offer our Facebook audience an online shopping experience that allows transactions to happen directly on Facebook,” says Jason John, Senior Director, Marketing. “By boasting fully integrated F-Commerce functionality with an innovative-shared Gilt Groupe shopping cart, new social shopping experiences like Facebook comments and product recommendations based on ‘likes,’ and a customized look and feel to maximize the F-Commerce shopping experience, we continue to provide our members with an innovative shopping experience.”

The company also announced that Gilt Children will kick off its partnership with Nickelodeon by offering a SpongeBob SquarePants line, including apparel, bedding and furniture, which will be available on Gilt Children’s Facebook page prior to launching on Gilt. To promote the sale, the Gilt Children Facebook page will offer a giveaway of 10 exclusive SpongeBob SquarePants ukuleles signed by Tom Kenny, the voice of SpongeBob.