Giggle to Launch Branded Furniture Line

Children’s retailer Giggle is set to debut a nursery collection before the end of the year with the help of product design firm Red Clay. Red Clay’s community of designers was invited to submit designs for cribs, dresser/change table and a rocker until the end of March. The store will now ask consumers for feedback on the design, in hopes to key into consumers’ wants and likes before the company delves into expensive production.