Gerber Childrenswear Launches Elevated Line of Baby Essentials

This month, Gerber Childrenswear launched its Modern Moments baby apparel line.

The new collection is made with organic cotton for optimal quality and stretch.

“As an iconic brand with a deep heritage of providing the best essentials for babies, Gerber is constantly evolving to appeal to today’s consumer while providing great value,” says Donna DeBoer, chief merchandising officer at Gerber Childrenswear. “Our Gerber Modern Moments line has a new color palette and modern silhouettes, all made from organic cotton.”

Adhering to the company’s high standards for baby products, the Modern Moments line offers sophistication and style without compromising on quality. The line, featuring new designs and colors, includes:

• Optimal Comfort: made with organic cotton for high quality comfort and perfect amount of stretch
• Modern Aesthetic: boutique silhouettes, colors and designs
• Mix-and-Match: boy, girl and neutral separates for creating multiple looks
• Assorted Sizes: newborn up to 12 months
• Great Value: retail prices range from $2.84 to $12.84

“Our purpose is to be parents’ trusted partner on their parenting journey,” says Maria Montaño, president and CEO. “We felt there was a need for a fashion-forward modern line of baby essentials from a brand parents can trust to bring high quality at an affordable price,”

Available in sizes newborn to 12 months, Modern Moments is available exclusively at Walmart stores nationwide and on Walmart.com.