Gap’s Online Piperlime Unit to Open its First Retail Store

Online retailer Piperlime, a division of Gap Inc., will open its first brick-and-mortar storefront this fall in New York City’s SoHo neighborhood. The 4,000-square-foot store will offer a similar curated assortment as online and be styled as a boutique. The San Francisco-based company, which launched in 2006, sells a selection of kids’ shoes from brands like Havaianas, Hunter, Jumping Jacks and Livie & Luca, to name but a few.