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GapKids, babyGap debut Stella McCartney lines

The Stella McCartney collection for GapKids and babyGap launches in stores today. Available for boys and girls 0 to 12 years, the line features her signature soft color palette, familiar silhouettes and unexpected pieces for a playful yet practical look. For girls, pieces include a velvet blazer, skinny and flare jeans, a tulle tutu, an […]

The Stella McCartney collection for GapKids and babyGap launches in stores today. Available for boys and girls 0 to 12 years, the line features her signature soft color palette, familiar silhouettes and unexpected pieces for a playful yet practical look.

For girls, pieces include a velvet blazer, skinny and flare jeans, a tulle tutu, an oversize gray hoodie sweater, a chunky cardigan coat, a military-inspired embroidered jacket and more in neutral, blush and berry tones. Boys’ looks range from superhero graphic tees and organic jeans to an anorak made from recycled fabrics and a quilted chambray jacket. “We’re thrilled to have the opportunity to build on successful past collaborations with a world class design talent like Stella,” said Marka Hansen, president of Gap North America.

A lifelong vegetarian, McCartney—who started her own fashion house under her name in 2001 in a joint venture with Gucci Group—does not use any leather or fur in her designs. Visit www.gap.com.


October 2009 Earnshaws

In the Nov/Dec issue:
Tips for boosting bedding sales
The 2010 trade show preview
Profiles of the 2009 Earnie winners
Plus: Color makes a splash in the specialty sportswear category

Coming In January:
Present Principles: The rules for stocking gift items
Head of the Class: School uniforms keep pace with fashion
Major Step: Tips for selling department stores
Winter Wear: The new look in outerwear

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