Gap, Stella McCartney to Continue Partnership

Gap Inc. has announced that it will continue its GapKids and babyGap collaboration with designer Stella McCartney, after a successful launch of the Fall ’09 collection. “The combination of her unique aesthetic and our brand’s quality and store experience has resonated with our customers around the world, with certain styles including the Miller jacket being a sellout success,” Gap brand president Marka Hansen said. “We’re thrilled to be working with Stella on a spring collection.” The latest offering is expected to launch in March 2010 and will be carried in select GapKids and babyGap stores in the United States, Canada, U.K., France, Ireland and Japan, as well as online in the United States. Visit www.gap.com.

In the Nov/Dec issue: Tips for boosting bedding sales The 2010 trade show preview Profiles of the 2009 Earnie winners Plus: Color makes a splash in the specialty sportswear category Coming In January: Present Principles: The rules for stocking gift items Head of the Class: School uniforms keep pace with fashion Major Step: Tips for selling department stores Winter Wear: The new look in outerwear