Fred Segal Gets Reality Show

The latest fashion-centric show from Bravo TV turns to the retail side of the business, as trend-setting retailer Fred Segal of Santa Monica, Calif., has reportedly signed on for a new series. The boutique chain’s Fred Segal Fun store will be the setting for the docu-drama, which will focus on the store’s sales associates and its upscale, often hard-to-please clientele.

“Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colorful personalities and lives,” said Frances Berwick, executive vice president and general manager at Bravo, in a statement. Visit www.fredsegal.com.

In This Issue: The future of Eco in a down market The T-shirt trend report Avoiding the perpetual sale trap Plus: Lifestyle brands rule the fashion pages Coming Next Month: Understanding the grandparent demographic An update on the state of e-commerce Earnshaw’s annual report on the growth of the industry Plus: Infant and toddler fashion