First LittleMissMatched Store Planned for Downtown Disney

Disneyland Resort will play host to the first-ever permanent retail location of LittleMissMatched, the New York-based lifestyle brand that grew out of a pair of mismatched socks to encompass products from books to PJs to bedding. The store will be located in the heart of Downtown Disney and is scheduled to open late this summer. A temporary LittleMissMatched store opened May 18, adjacent to the permanent store’s future location.

“We are excited that Downtown Disney was selected as the first brick-and-mortar location of this innovative concept,” said Tony Bruno, vice president Disneyland Resort hotels and Downtown Disney. “LittleMissMatched offers unique merchandise for the young and young at heart, and is a terrific complement to Downtown Disney’s eclectic blend of shops, restaurants and entertainment.”

“Disneyland is synonymous with imagination, and since LittleMissMatched revolves around encouraging creativity, this is an ideal location for LittleMissMatched’s flagship store,” added Jonah Staw, co-founder and CEO of LittleMissMatched. Visit www.littlemissmatched.com.

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