Everlast Worldwide and Sears Holdings have struck a long-term, direct-to-retail deal. Everlast granted Sears the exclusive U.S. rights to the brand, to be distributed in Sears and Kmart stores and online. Kids’ apparel, footwear and accessories are on the docket, as well as men’s and women’s merchandise. The brand is scheduled to launch spring 2011.
Everlast Worldwide and Sears Holdings have struck a long-term, direct-to-retail deal. Everlast granted Sears the exclusive U.S. rights to the brand, to be distributed in Sears and Kmart stores and online. Kids’ apparel, footwear and accessories are on the docket, as well as men’s and women’s merchandise. The brand is scheduled to launch spring 2011.
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