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Essentials Brands Acquires BabyPlanet

Consumer products manufacturer Essentials Brands of New York recently signed an agreement in which it will acquire certain assets of Baby Planet LLC, a manufacturer and distributor of infant and juvenile products. Essentials Brands plans to add BabyPlanet to its core selection of brands. Leslie Newton, Essential Brands’ chief creative officer and founder of the […]

Consumer products manufacturer Essentials Brands of New York recently signed an agreement in which it will acquire certain assets of Baby Planet LLC, a manufacturer and distributor of infant and juvenile products. Essentials Brands plans to add BabyPlanet to its core selection of brands.

Leslie Newton, Essential Brands’ chief creative officer and founder of the company’s Timi & Leslie brand, said she is looking forward to the opportunity to expand into more juvenile and hard good categories. Visit www.essentialsbrands.com.


August 2009 Earnshaws

Read the September issue and learn more about:
A Spring ’10 trend report
A spotlight on new products bowing at ABC Kids Expo
The top launches from the New York shows
Catching up with the Kids In Distressed Situations charity
Plus: Infant and toddler fashion

Coming In October:
Tools for selling slings and wraps
Tips for easing CPSIA compliance
Understanding the Canadian consumer
Back to the future with tween fashion
Plus: hot gifts for tweens and infant hosiery

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