Enchanted Enfant Returns to Market, Names Sales Director

After a brief break, luxury children’s special occasion brand Enchanted Enfant returns to the children’s market for Spring ’11 with a collection inspired by historical artwork and vintage Paris. Designer and founder Michele Brulé drew ideas from photographs and images of her mother as a child, and plans to donate a portion of all sales from the “Printemps” collection to St. Jude Children’s Research Hospital, the only National Cancer Institute designated Comprehensive Cancer Center devoted solely to children. The latest season also includes two new extensions: the Couturier Collection, comprising opulent special occasion wear, and the Essentiels Collection, which offers stylish, easy pieces at a moderate price point.

In addition, the company has named Paula Franco as sales director. Franco comes to Enchanted Enfant after years with luxury fashion houses St. John and Escada. 

The line will be on view at the next ENK Children’s Club show, taking place Aug. 1- 3 in New York. To schedule an appointment, call (800) 738-7418 x4 or e-mail paula@enchantedenfant.com. For more information, visit www.enchantedenfant.com.