Mrs. Smith’s Bags

(866) 984-3224

www.mrssmithsbags.com

An accident inspired entrepreneur Rachael Smith to create a smarter diaper bag. While traveling solo on a plane with her two toddlers in 2006, Smith rummaged through her diaper bag to dig out the bottles and toys—and awkwardly dumped the contents of the bag into the aisle. As she cleaned up the mess, an idea was born. Why not build an insulated drawer to hold snacks, bottles and essentials, into the bottom of a diaper bag? She brought her idea to fruition and launched Mrs. Smith’s Bags. Today, her Highland Park, IL-based namesake collection merges function and fashion—with items like the new Elite diaper bag in platinum, made of a chic metallic fabric and embellished with silver hardware (wholesale $65). Among its utilitarian components: insulated beverage and medicine holders, a zipper-secured pocket and a multi-purpose strap.

—Vanessa Groce

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CONTACT:
Rita Polidori O’Brien
(646) 278.1531 / (718) 727.0602

rita.obrien@9threads.com

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Goldbug is the premiere infant & children’s accessory distributor in the US, offering an expanded range of baby clothing and travel accessories designed to be stylish, fun, & practical for today’s families.

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