Douglas Company Adopts the Big Red Dog

Douglas Company, known for its plush products, has signed an agreement with Scholastic Media to produce Clifford the Big Red Dog plush dogs, as well as fashion plush, such as the Sassy Pet Sak.

 The Douglas Clifford collection will target specialty toy and gift stores in the U.S. and Canada and will debut at the Winter Shows and the 2012 International Toy Fair in New York in February.

“We admire the positive message that the Clifford brand embodies and share the values he promotes to children,” said Scott Clarke, president of Douglas Company. “Scholastic Media has, for many years, inspired and supported family reading – another core value that is important to us all.”