Donita Fashion USA announced that the dress brand will offer an immediate-buy service. The company says its ability to stock above pre-orders, it’s year-round cutting schedule and new distribution center in Southern California will make the new business model possible. In a press release Vice President of Sales & Marketing Michael Berens stated: “The model […]
Donita Fashion USA announced that the dress brand will offer an immediate-buy service. The company says its ability to stock above pre-orders, it’s year-round cutting schedule and new distribution center in Southern California will make the new business model possible. In a press release Vice President of Sales & Marketing Michael Berens stated: “The model of having to make wholesale buying decisions many months prior to the season is no longer practical, or even possible, for many independent specialty retailers. Immediate-buy reliability is one key way that Donita Fashion is differentiating its brand in the wholesale marketplace.”
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