Toys based on the popular Disney character Doc McStuffins are flying off the shelves across the U.S. and the U.K. The property’s supplier in the U.K., Flair, is working closely with its U.S. counterpart Just Play to ensure they have Doc McStuffins items in stock. “Doc is really selling well and is a great hit […]
Toys based on the popular Disney character Doc McStuffins are flying off the shelves across the U.S. and the U.K. The property’s supplier in the U.K., Flair, is working closely with its U.S. counterpart Just Play to ensure they have Doc McStuffins items in stock. “Doc is really selling well and is a great hit in our portfolio with fantastic results that have echoed the launch success in the U.S.,” says Nic Aldridge, marketing director of Flair. “The current stock situation is definitely tight and this is quite simply because in every territory Doc has launched so far, the brand has been such a big hit. The U.S. launched back in October and had a sell-out situation and we’re experiencing the same effect at the moment.” The Doctor’s Bag Set is the best seller in the range of products, and Flair is expecting to sell more than 200,000 units by Christmas.
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