Disney Villains Go Couture

The infamous Disney Villains will be dressed in their very best in the new limited edition dolls set to hit Disney Store shelves in September. The villains include Cruella De Vil, Ursula, Maleficent, the Queen of Hearts, Mother Gothel and the Evil Queen. The collection will also feature stationery, beauty products, home décor, apparel and accessories. Following the success of their Disney Princess Designer Collection last year, only 13,000 of each Disney Villains Designer doll will be produced, with set amounts being released over a six-week period. “The Disney Villains Designer Collection is a unique, stylized and fashion-forward take on these iconic characters,” notes John Balen, director of hard lines at Disney Store. “Our design team created a frightfully beautiful collection that is a new and exciting interpretation of the classic Disney Villains we love to hate.”