Disney Looks to Compete with Skylanders

For the summer season, Disney is launching a new video game that employs toys a la Skylanders. The Disney Infinity video game will unite characters in a virtual “Toy Box” from a mix of films, such as Jack Sparrow and Lightning McQueen, which can be purchased to play along with the game. By putting a figure on the console, the player can unlock aspects of the video game. “Disney Infinity introduces a new way to interact with the best of Disney on one game platform, both now and in the future,” says John Pleasants, co-president of Disney Interactive. “With this innovative approach to gaming, Disney Infinity will bring to life new characters, stories and environments from The Walt Disney Company over time in a way that will delight fans and gamers alike.” The initial release, which is set for June 1, 2013, includes 17 figures, power discs and 40 collectible interactive items.